With the advent of short video content, social media usage has changed entirely. For example, platforms like Instagram and TikTok switched to it. This drastic rise in the acceptance of such content has led companies to redesign their tactics to reach out to their audience. Middle Eastern businesses need to keep up with these changes.
In the following infographic from Go-Globe, see the development of short video content in its diverse forms and its progress in Kuwaiti companies’ marketing strategies.
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