In the following infographic, the team at Qualtrics give insight into what areas different generations spend money on. These statistics reveal what different groups of people value and need.
Looking at the youngest people, Generation Z, we can see them splurging the most on restaurants and bars, a common choice among all generations. Gen Z stands out in their other top three categories, though. They like to splurge on home entertainment, which consists of streaming, gaming, and e-readers.
This isn’t a surprise for a generation that grew up being screen-savvy and lived through COVID during their prime social years, which kept them at home with the task of self-amusement. Gen Z also likes to splurge on beauty and personal care. This is thought to result from influencer culture and greater awareness of skin care and makeup techniques.
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