Logos are one of the most impactful aspects of branding. The images help convey a brand’s message, product, and values. They set customer expectations and help brands stand out from the competition.
Redesigning a successful logo, or even a flailing one, can be a risky maneuver, but the team at LogoMaker discovered the 35 times it was most successful. Their ranking criteria is based on web traffic increases since the new logo was launched.
It’s fascinating to see a variety of industries reflected in this list, including pharmaceuticals, sports, streaming, restaurants, department stores, newspapers, and airlines. It’s also surprising to see soccer represented twice at the top of the list, with MLS and Premier League coming in second and third.
[Click here for full size version]
