In this day and age, marketers need to be more creative and skilled in crafting ways to attract consumers to buy their products. Lead generation often starts this process, and through the years, it’s become increasingly tricky to do it successfully and organically.
Simply reevaluating your strategy and content assets can do wonders to fine tune your lead generation campaign—in this case, you’ll be surprised to find out that the answer lies in front of you. Infographics are powerful tools you can incorporate in lead generation. According to a recent study, 42% of marketers say that infographics and other forms of original graphics were their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns. The only missing link is learning how to optimize your infographics to turn those views, engagements, and visits to leads.
With that in mind, the folks at Spiralytics have put together a guide to using infographics for lead generation.