Not everyone who has clicked on your website from Google search will eventually become your customer. On the other hand, a random guest attending a marketing conference with you may reach out to you after listening to your talk at the event. While both can be considered leads (an individual or a company that has expressed interest in your brand and what you offer), you can easily see that one is more qualified over the other.
But what if you’re dealing with thousands of leads in your contact list? It can be difficult to tell which among those names is worth investing your time and effort on. This is why you need to qualify sales leads based on the criteria set by your company or on common benchmarks within your industry.
Qualifying sales leads is a tedious but productive process. In this infographic, the team at Spiralytics break down everything you need to know to make your lead qualification efforts efficient and profitable for your company.