Adolescence is a period of dynamic brain development: this is the time when teens are truly learning how to think rationally, make practical decisions, and build a substantial skill set for the future. During the teenage years, the brain is especially malleable, making adolescence a window for opportunity as well as vulnerability. It is also the time in which most teens initiate drug and alcohol use.

The folks at Turning Point hope that this infographic reaches parents who want to educate their children about the risks of drug use. And that while, yes, their teen may be making bad decisions at this time, his or her brain is still developing. The brain’s plasticity in adolescence makes it absolutely critical to act early and get treatment as soon as possible. Early intervention truly is the key to preventing substance addiction down the road.

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A Critical Window for Change: The Developing Adolescent Brain

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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