Digital marketplaces are online platforms designed to sell an array of products and they can offer a broad range of items or specialize in a type of product. They are are convenient for consumers and benefit businesses because resources can be devoted to other areas instead of solely e-commerce, which can be very successful.
When marketing products in a digital marketplace, it is important to take quality photos, invest in customer service, have clear policies, and utilize social media for marketing. The following infographic, courtesy of Vogueboard, is designed as a guide to understanding the digital marketplace.
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