When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new real-time ad auction platform to advertisers, which was a brand new approach for them. Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to Facebook.
MDG Advertising has put together the following “A Marketer’s Guide to Retargeting on Facebook” in infographic form to look at this topic more closely.
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