Google Analytics is a powerful tool that allows marketers to drill deep into just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while on your site. Having this insight allows marketers to make adjustments to optimize site performance as well as ability to convert.
While Google Analytics may seem advanced for those who are new to the platform, the following guide from Headway Capital is designed to get small businesses running with the analytics platform.
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