Email marketing is one of the most powerful digital marketing tools available to businesses today and now email marketing is being aligned with GDPR, a law that was implemented on May 25th, 2018. GDPR simplifies the regulatory environment for International operations by giving consumers absolute control over personal data. This law is applicable for any organizations that handle European Union’s personal data but they have to strictly adhere to the rules for their process.
The initiative of aligning email marketing and GDPR can bring many benefits for both brands and consumers. This Infographic from InfoClutch will help to understand how GDPR and email marketing can offer good results to organizations.