There is a constant debate regarding hiring an in-house affiliate program manager for your e-commerce business vs. hiring an outsourced program manager (OPM). This infographic by CONSORTE Marketing was designed to show the benefits of outsourcing your affiliate marketing services to a firm that specializes in promoting companies through various publishers on the web. The concept is that an OPM will have a large network of affiliates to promote businesses to, where an in-house manager may not have such an extensive network of contacts when first starting out.
Affiliate Programs: Comparing In-House vs. Outsourced Management
Share On Social Media