Marketers makes billions betting each year on the anxieties of American parents and their willingness to overspend on their babies. The official Big Baby line: when it comes to the $800 strollers and Mommy and Me Yoga, families concerned with the best in health and safety will spend to catch up.

In this infographic, consider four things new parents are spending too much on and how to avoid baby buyer’s remorse.

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America’s Billion Dollar Baby Scam

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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