You’re looking in the wrong place – the most engaged populations aren’t where you think they are. Internet and mobile adoption in emerging markets is growing at a faster rate than anywhere else in the world and their social network users are more engaged.
Global businesses should look to divert some of their online ad spend into these emerging markets now to capitalize on this growth. Online ad spend is lowest in these countries and therefore investment here will see greater a ROI.
Learn more in the following infographic.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
