Customer scams are nothing new. Fraudsters and criminals have leveraged an organization’s clout and popularity to target customers for ages. But customer scams have taken on a new and dangerous form on social networks, where scammers have unprecedented ability to imitate brands and victimize consumers, all while avoiding punishment. But what do typical customer scams look like? How can consumers identify customer scams? How do organizations tackled the growing risk of customer scams on social media?
ZeroFOX explores these issues in the following infographic.
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.