“But wait, there’s more!” is the soundtrack of late-night television and a call to arms for millions of American consumers. Since its inception 20 years ago, the infomercial industry has become an integral part of television culture.

CouponCabin takes a closer look at who is purchasing and how much is being purchased in this infographic.

Are We Suckers for Infomercials?

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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