OK, Google: How to Optimize a Site for Voice Search

The age of voice search is upon us, with voice assistants in our mobile phones and smart devices at home. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This guide will help you to discover how to best optimize your site to suit the needs of searches made with voice.

30 Years of the World Wide Web

March 12th 2019 celebrates 30 years of the history of the web. From the first web page to the way humans connect, communicate, spend and live their everyday lives, the team at AppInstitute takes a look at the major events that have shaped our lives over the past 30 years.

Video Export Guide To Social Media

Exporting video with any software including more advanced and professional video editors such as Adobe Premiere Pro requires a lot of details to remember.  This is especially true when exporting video for online platforms and social media. This infographic will show you the optimal settings so you know how to export in premiere pro or any other video editing software.

Ecommerce Marketing Strategy Guide

A powerful, results-driven ecommerce marketing strategy will build brand affinity and maximize conversions through the use of valuable content, well-optimized PPC campaigns, SEO, and captivating email marketing campaigns. Take a look at this infographic to learn how you can start working on an effective ecommerce marketing strategy that will maximize ROI.

The Wealth of U.S. Presidents

How much are past and current U.S Presidents actually worth in today’s dollars? While only one has reached billionaire status, many of them ended up being millionaires. This infographic ranks each of the presidents by their net worth in 2016 U.S. dollars, as well as the annual presidential salary during their time in office.

A Guide to Social Media Customer Care

Social media is becoming the go-to portal when customers want to reach out. I know that is true for myself. One customer may post a query on your Facebook page, while another tweets you with a complaint. Either way, your reputation is at stake when consumer interaction becomes so public. How can you ensure customer satisfaction without compromising your brand?

41 Gym Member Statistics That Will Surprise You

Have you ever wondered how people actually use their gym memberships? A surge of new members have occurred in health clubs and gyms across the U.S., but that doesn’t necessarily mean everyone is healthier. This infographic reveals 41 surprising statistics and trends about gym memberships and how people use them.

A Small Business Guide to YouTube Marketing

By the year 2021, a million minutes of video will cross the Internet every second of the day! If that was astounding enough, many experts are predicting that by the end of  2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere need to get serious about video marketing.