Creating Brand Identity for Small Business

When launching their products in the marketplace, new business owners are faced with many challenges. With the marketplace being more competitive than ever, new business owners need to find a way to target their audience and present their product in a way which will attract customers. Well established brand identity can be the key for finding a place in the sun.

Which Cat Breed is Best for My Apartment?

Cats make great pets for apartment dwellers. When compared to dogs, they’re typically less maintenance, are more self-sufficient, and require less training. However, all cat breeds are not created equal. There is of course a pet’s individual personality, but there are also overarching trends by the cat’s breed. The goal is to choose a cat breed that matches your lifestyle, personal preferences, and apartment.

How Do Engineers Find Information?

Like anyone else who is considering a purchase, engineers use information available online and in print to guide them to make the right choice. They research thoroughly, carefully evaluating the appropriateness of a shortlist of products, before presenting one as a solution. Engineers aren’t impulse buyers, nor are they particularly motivated by price.

America’s Invisible Injury

Every 21 seconds, an individual in the USA suffers from a traumatic brain injury (TBI). And for many brain injury survivors, they will deal with the symptoms incurred from their injury for the rest of their lives. But TBIs are often called ‘invisible injuries’. And that’s because these symptoms might not be apparent to an observer. This can cause confusion with law enforcement and authorities, who mistakenly identify TBI survivors as drunk or aggressive.

The Only Visual Guide You Need To Nail Inbound Marketing

Gone are the days when marketers use to seek out customers with cold calls, trade shows and print and TV ads. With the cost of traditional marketing increasing and the effectiveness decreasing, it is hard for traditional marketers to generate the ROI that their business expects from them. This is why traditional marketing methods have taken a back seat lately and has given way to new marketing method known as Inbound marketing.

Unlocking the Potential of Chatbots in E-Commerce

The use of chatbots on E-commerce websites has increased dramatically in recent years. But there is a lack of clear understanding between online businesses on how they should be used to generate value. This infographic by Market Inspector fills that gap by providing specific solutions on how chatbots can help E-commerce businesses.

How to Create Clickable Social Cards in Seconds

A recent study by Facebook reported that users were able to increase traffic from their own platform by a whopping 250%, simply by using clickable social cards. Thanks to a a service called AnyImage, you can begin creating your own cards in just a matter of seconds (for free). They have even created a useful infographic to explain exactly how AnyImage works.