Why Customer Engagement Matters

Customer engagement is the key to driving business and long-term success. By creating a personalized, repeatable customer experience, and delivering top customer service, you can keep your best customers coming back. For statistics on what customers want and how they want it, as well as what frustrates them and how that can impact your business, check out this infographic.

Why Millennials Want Personalized Customer Service

Millennials are quickly becoming the most prominent and desirable demographic group among businesses nationwide. It is no wonder why. By 2020, they are predicted to make up half of the U.S. workforce and control $24 trillion dollars globally. Not to mention, millennials are reaching the stage of life where big-ticket items (home mortgages, retirement planning) are becoming more important

The Recipe For A Perfect Logo

Have you ever met someone whose face didn’t match their personality? Maybe they were frowning at first, but you found out they had a witty sense of humor. Or maybe they were smiling initially, then turned out to be very sarcastic. A brand logo can be just like these faces—it may look one way, but fail to represent the personality of the brand it stands for.

How to Build the Gym you Need at Home

We all like to be healthy and fit but that requires regular exercise sessions. Our main issue is that we don’t have time to attend any health clubs or frequent gym classes. So, wouldn’t it be great to workout at our preferred schedule in our own home? We surely need to create some empty space for the weight training equipment or the yoga mats, but that doesn’t have to be a large one.

How Much Does the Macy’s Thanksgiving Day Parade Cost?

For many, the Macy’s Thanksgiving Day Parade is the kickoff of the holiday season. Now in its 90th year, the Manhattan spectacle is a tradition with a big audience. The live broadcast attracts 50 million TV viewers, and 3.5 million spectators watch it in person, pushing the total number of people in Manhattan to more than 5 million.