What’s Your Brand Archetype?

What’s your brand archetype? Are you a Hero brand like GoPro, or an Outlaw brand like Harley Davidson? A Caregiver brand like Volvo, or a Regular Guy like Chevrolet? Archetypes are characters that are part of our collective story. In this infographic, learn how to anchor your brand’s character with an iconic archetype people know and understand to create a brand that resonates, is authentic and connects with people.

History of Smoking Devices

In this age vaporizers and custom glass account for the vast majority of smoking devices sold. However, tobacco connoisseurs have long since enjoyed their herbs of choice through a variety of devices. Smoking may be frowned upon but the fact of the matter is human beings have enjoyed this habit for years. Check out the following infographic to see what other types of smoking devices were popular through the ages.

Mobile App Development Trends for 2016

Mobile apps have become a cornerstone for many businesses worldwide. The need to produce better apps and stand apart from the crowd has led to myriad innovations in the mobile app industry. Trends such as Internet of Things and rich media ensure that users spend more time engaging with individual mobile apps.

Recreating Movie Road Trips

Road trips have a special place in movie history. The showing of an actual journey on the big screen often giving shape to the characters’ development throughout the film. Although the actors themselves will not travel on these routes during filming, it’s possible to piece together the routes their characters would have taken during the story.

3 Ways to Better Customer Service

The importance of good customer service can not be exaggerated. Not only will you gain the loyalty of your current customers, but it will also be a very effective referral system, and in the long run more customers. The following infographic highlights three steps to better customer service.

No Turning Back: 3 Ways to Overcome Presentation Failures

Remember that, just like zombies, your fears aren’t real! Dwelling on your failures is like giving away your location to a horde of zombies. Don’t freeze in one spot when fear begins to take hold. Fight your terrors and vanquish your fears. Arm yourself with these tips to overcome anxiety right before a big presentation.

Consumers & the Connected Car

This infographic captures the results of a survey by Wakefield Research in partnership with Spireon. One of the findings indicate that as many as 6 in 10 consumers aren’t familiar with connected cars. Yet despite unfamiliarity, consumers report that they are interested in connected car benefits, with over half of consumers prioritizing safety and security features over any other connected car feature.