Content marketing is a critical element of B2B marketing. Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships.

Many key B2B content trends that have been highlighted within this infographic from Grazitti Interactive, which outlines a range of important considerations for your approach to content marketing.

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B2B Content Marketing Benchmarks, Budgets and Trends 2020

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.