Data is the lifeblood of any B2B business and it can be achieved through a variety of marketing channels. Data driven marketing allows businesses to make informed decisions about their campaigns, customer acquisition, purchase journey and overall pricing.
In addition to the various benefits, data driven marketing also offers cost savings in multiple different areas such as customer service, billing and financials. B2B marketers are finding more ways to employ data driven marketing strategies in order to stay ahead of their competitors in this ever changing landscape.
In this infographic by Span Global Services, explore how data-driven marketing has evolved over time and what other benefits it provides to marketers.