B2B lead generation involves collecting the information of the potential customer, such as company name, email, contact number and other details so that marketers can connect with these high-end customers at the right time. A right lead generation process is the fodder for producing a good number of sales in any B2B organization.
Email marketing is one of the useful methods for reaching out to the best B2B prospect as 4.24% of the visitors from the email marketing would buy as compared to 2.49% visitors from the search engines. This infographic from TDInsights explores some B2B lead generation statistics via email marketing.
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