In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. Whether consumers believe in these mass marketing branding messages had been a mystery.
A recent Nielsen report on the levels of worldwide trust in brand messages and advertising inspired MDG Advertising to create the following informative infographic. It reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.
[Click here for full size version]