B2B Enterprise Marketers are a unique group, with specific challenges, goals, tactics, metrics and strategies. This ANNUITAS study uncovers what drives Enterprise Marketers, their biggest challenges, how they measure success and the strategies and tactics they use to drive revenue.

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Benchmarking Enterprise B2B Demand Generation

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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