There’s just something about the brands we connect with. We have an affinity with them that’s hard to put your finger on. It’s as if we know them. In some cases, it’s as if we love them. The following infographic by Iconic Fox is a strategic overview of how to apply Brand Archetypes within a Brand Positioning Strategy.
David Wallace
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
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