We all know that you need to localize your content when taking your brand across the globe. The message you emit is important to any audience you target and literal translations of the message won’t always cut it. But who would have thought that sometimes a brand name change is in order?
Here, Matinée Sound & Vision has compiled some of the most popular brands that have changed their name depending on the market they have entered. Some of them are absolutely hilarious like “Meister Proper” and others we always suspected were part of the same pack like Walkers & Lay’s – but now it’s confirmed.