Customer acquisition cost (CAC) is the amount of money a company spends to get a new customer and it helps measure the return on investment of efforts to grow their clientele. Customer acquisition expenses are a good predictor of future performance for your firm.
Did you know that the cost of gaining consumers has risen by 60% in the previous six years? This measurement will become more relevant as time passes and you begin to add up the months it takes to recover from CAC and make a profit.
The following infographic from GetVoIP reveals five different ways to enhance your CAC today. Understanding how to determine your client acquisition cost helps maximize its resources and increase its budget. You can find further recommendations in the section below.