Recently Facebook has been accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of fake likes has further made Facebook a minefield for retailers. Retailers must understand that Facebook is designed for peer-to-peer communication among users. They must adapt strategies to drive word-of-mouth brand promotion and convert their buyers into social brand ambassadors.
Novel Coronavirus or Covid-19 is devastating many countries, businesses and lively hoods. From panic buying to layoffs, it has had varying impacts. From a search perspective, we can take a deep dive into the data that is coming through and analyse the impact it is having on various industries. For example, it is no surprise that most people would agree the travel industry has been hit the hardest with all the travel bans and restrictions.
emailexpert recently ran a US consumer sentiment surveys around the general feeling towards email marketing in the current Covid-19 climate. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed . The first results came back from the US. The survey has shown a clear divide in how email marketing efforts during the crisis have been perceived differently not just by the sexes but by age as well.
Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging. Video has the power to bring people together, to engage and teach them, to create cultural conversations. That’s why savvy digital marketers know video is a crucial component of a broad content strategy.
If you live and breathe, chances are good that you’re being bombarded with meticulously researched and executed marketing tactics without even realizing it. These tricks and methods toy with your mind, infiltrate your senses, and tap into your emotions to override analytical thought. This infographic explores 29 of these marketing tricks and tactics to help consumers be more mindful of the subtle influences we experience everyday.
Being stuck at home, many consumers are experiencing digital fatigue which is probably why response rates have been so low. Sales and marketing organizations should consider leveraging offline engagement to cut through all the spam and misinformation online. Check out the following infographic for more reasons why B2B organizations may want to consider joining the offline revolution.
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing – engagement, relevance, and high quality. This helps the decision makers to execute the right action. A highly developed B2B content is the right key to increase sales and revenue.
YouTube is a major source of fame for many brands and people around the world. It can help them gain clients and promote their status online. In fact, most persons are on the lookout for the best site to buy YouTube views. This helps them achieve success for their brand online. In this infographic, brand owners can find the best methods to opt-in for when the need to get YouTube views arises.
When discussing social media marketing, Facebook is a force that you can’t ignore. Particularly if you plan on having a significant online presence. It has over 2 billion fans around the globe. Companies who have a website should use the potential a Facebook page brings. This is not an easy task. Here is an infographic that shares useful guidelines for growing a following for a page or profile.
If you are a website owner, you might be struggling to implement all the efficient SEO best practices into your website, or may be confused about where to start and what might work for your goals. Following is a website redesign SEO checklist which is structured to ease your process of revamping your website.
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