Marketing Infographics

Is your company planning to put up a new explainer video or commercial featuring your flagship brand? You’ll definitely want to have an estimate of how much you’ll be spending for your video production. After all, a high quality video can bring back a huge return on investment, boosting conversion rates by as much as 80% according to research by BigCommerce.

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. This is why Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too). To help SMBs compete, Headway Capital has put together the following guide to advertising on Instagram.

If you’re a small business owner, you know how important online reviews can be when it comes to growing your business and attracting new customers. The very last thing you need is a consumer spreading damaging lies about your business on the web by leaving you a fake negative review. In the following infographic, learn how to deal with fake negative reviews of your business.

The age of voice search is upon us, with voice assistants in our mobile phones and smart devices at home. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This guide will help you to discover how to best optimize your site to suit the needs of searches made with voice.

A powerful, results-driven ecommerce marketing strategy will build brand affinity and maximize conversions through the use of valuable content, well-optimized PPC campaigns, SEO, and captivating email marketing campaigns. Take a look at this infographic to learn how you can start working on an effective ecommerce marketing strategy that will maximize ROI.

By the year 2021, a million minutes of video will cross the Internet every second of the day! If that was astounding enough, many experts are predicting that by the end of  2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere need to get serious about video marketing.

Facebook Chatbots are becoming an increasingly important aspect of how customer service is managed. Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020, while 80% of businesses say they currently use or are planning to use chatbots. The team at Headway Capital have put together the following visual guide to Facebook Chatbots for small businesses.

Local businesses have a steep challenge from the get-go, that is to compete with larger, household-name brands. To do that, a sound local content strategy is foundational. To easily create a local content strategy, the team at AdviceLocal have summed it up in the following infographic.

Google Analytics is a powerful tool that allows marketers to drill deep into just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while on your site. Having this insight allows marketers to make adjustments to optimize site performance as well as ability to convert.

Infographics are powerful tools you can incorporate in lead generation. According to a recent study, 42% of marketers say that infographics and other forms of original graphics were their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns. The only missing link is learning how to optimize your infographics to turn those views, engagements, and visits to leads.