Anyone worth their salt working in the field of SEO knows that “links matter.” But not all links are created equal. Over time, Google has innovated the way they view and measure links including looking at anchor text, topic-modeling, content analysis, trust signals, user engagement, and more. In the following infographic, MOZ looks at 20 principles of link valuation that have been observed and tested by SEOs.
Video has become the most useful form of media, as it can engage customers at every point of their life-cycle. After doing some research, the team at Raw Shorts found some interesting statistics, 12 video marketing stats in fact, that hopefully will convince more people to start investing in video.
Did you know that digital ad formats are predicted to reach CA$8.80 billion in 2019? Mobile ad spending will also increase by 33.7% this year. Some more interesting facts regarding Canadian digital ad spends are mentioned in the following infographic, courtesy of Web Pro Marketing.
A citation is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name, this isn’t always the case. Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition.
In this infographic, Digital Marketing Training Group breaks down digital marketing trends of 2019 into major key areas. You will learn what digital marketing is, common channels it is utilized through, the benefits of digital marketing, and other helpful digital marketing tips.
Branding is an industry which changes and grows at break-neck speed. This infographic, courtesy of The Rolling Bean, explores the history of branding, from marks of ownership of clothing and cattle in ancient Mesopotamia, all the way to viral marketing using Twitter.
With more and more people choosing to access the internet and conduct searches from their mobile devices, its crucial to adopt a mobile strategy for your website. Here are the top 5 reasons why you need a mobile optimized website, compiled into an infographic by DogBarq Digital.
Direct to consumer marketing, though it seems like a more recent business strategy, actually has ties to 15th century Venice. Remember mail order catalogs? Also known as D2C or DTC marketing, this strategy cuts out the middleman between suppliers and customers. Instead of selling their goods to a retailer to be resold to consumers, D2C brands will manufacture, promote, sell, and ship their own products directly to customers.
Today, you must write epic content if don’t want your website left out in Google’s purgatory. You probably think that you need to be the next coming of Stephen King in order to create epic content, but you couldn’t be further from the truth. All you have to do is follow the 10 step process explained in this infographic to become an epic content generating machine.
Customization options for things like vehicles, ATVs, motorcycles, helmets, and guns have become increasingly poplar. Customization has many benefits including brand awareness and personal preferences. When choosing customization options, it is important to consider a variety of factors. Check out this infographic for more information.
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