Marketing Infographics

Whether you’re an independent agent or you own a brokerage, real estate logos should be used across channels to help build a professional brand. To help you create the perfect design, the team at LogoMaker analyzed the logos of real estate businesses big and small and have compiled their findings in the infographic below.

Brands presented consistently are 3 to 4 times more likely to experience brand visibility. So for the sake of consistency, there’s no need to chase every trend. But evolving your visual identity can help you keep up with consumers. If you’re re-branding or designing a logo in the new year, keep in mind these 2018 color trend predictions, displayed in infographic style.

Adverts are created to tell a story, to make something more relatable and to sell a product, service, or an idea. Some of these adverts aren’t just a selling tool, but have an incredibly inspirational message behind them. Some may not be obvious, while others are. In this infographic, explore the hidden messages behind several popular brand adverts.

Search Engine Journal surveyed their audience towards the end of 2017 in their second annual survey on the state of digital marketing. They received answers from more than 230 digital marketers, learning how they work, what they spend and how they measure success. After months of analyzing the data, they have compiled those results into a handy infographic called, “State of Digital Marketing 2017.” 

“Just a few years ago, the Internet was very different,” explains Kissmetrics. A passive audience was content to simply listen to company claims, and customer grievances rarely made it past the dinner table. But in today’s digital media climate, your customers have an online megaphone to air their complaints or their compliments. From a tweet about the service in their apartment building to a Yelp review about your community pool, your residents are sharing their opinions online.  

The end goal of conversion rate optimization (CRO) is to increase the performance of your site so visitors can convert more often. In a way, it’s a lot like getting a check-up at the doctor to ensure our bodies are a performing at their peak. The following infographic from Vertical Measures looks at how to do CRO properly.

As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into your business, you may feel a lot of pride for and protectiveness of your business. Now, as you venture into the online world, you find that the perfect domain name, www.yourbusinessname.com, is already taken.

How you care for yourself says a lot about you and if you aren’t caring for your skin properly, you aren’t sending the right message. Learn more about skincare for men in the following infographic.

Creating your visuals for either marketing or advertising is not just about putting all design elements you have chosen in a beautiful and coherence way. Visual marketing is also about branding. To help you design visuals that your audience can identify that are from your brand, here’s a three part branding style guide infographic to help you set up a branding style your whole team can smoothly follow.