B2B lead generation involves collecting the information of the potential customer, such as company name, email, contact number and other details so that marketers can connect with these high-end customers at the right time. A right lead generation process is the fodder for producing a good number of sales in any B2B organization. This infographic explores some B2B lead generation statistics via email marketing.
Content marketing is a critical element of B2B marketing. Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships. Many key B2B content trends that have been highlighted within this infographic, which outlines a range of important considerations for your approach to content marketing.
In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results. Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you are bound to achieve exceptional business results.
Recently Facebook has been accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of fake likes has further made Facebook a minefield for retailers. Retailers must understand that Facebook is designed for peer-to-peer communication among users. They must adapt strategies to drive word-of-mouth brand promotion and convert their buyers into social brand ambassadors.
Novel Coronavirus or Covid-19 is devastating many countries, businesses and lively hoods. From panic buying to layoffs, it has had varying impacts. From a search perspective, we can take a deep dive into the data that is coming through and analyse the impact it is having on various industries. For example, it is no surprise that most people would agree the travel industry has been hit the hardest with all the travel bans and restrictions.
emailexpert recently ran a US consumer sentiment surveys around the general feeling towards email marketing in the current Covid-19 climate. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed . The first results came back from the US. The survey has shown a clear divide in how email marketing efforts during the crisis have been perceived differently not just by the sexes but by age as well.
Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging. Video has the power to bring people together, to engage and teach them, to create cultural conversations. That’s why savvy digital marketers know video is a crucial component of a broad content strategy.
If you live and breathe, chances are good that you’re being bombarded with meticulously researched and executed marketing tactics without even realizing it. These tricks and methods toy with your mind, infiltrate your senses, and tap into your emotions to override analytical thought. This infographic explores 29 of these marketing tricks and tactics to help consumers be more mindful of the subtle influences we experience everyday.
Being stuck at home, many consumers are experiencing digital fatigue which is probably why response rates have been so low. Sales and marketing organizations should consider leveraging offline engagement to cut through all the spam and misinformation online. Check out the following infographic for more reasons why B2B organizations may want to consider joining the offline revolution.
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing – engagement, relevance, and high quality. This helps the decision makers to execute the right action. A highly developed B2B content is the right key to increase sales and revenue.
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