Marketing Infographics

If you are a small business owner and you are planning to get a website designed by hiring a web designer, you may be unaware of all the important elements that a website needs to have. This infographic offers detailed information about the 50 must-have features of a small business website design.

As a new business owner there will be endless decisions to be made – the most important of which will be your logo. This image consisting of fonts, graphics, and colors will be your brand identity. It should be simple, yet memorable and timeless. It should consist of colors that convey your brand, whether you use multiple colors or keep it black and white. It should also be completely unique.

The March Madness marketing season is a huge opportunity for cross-device advertising, and this year’s March Madness viewership is projected to be accessing even more content away from the television.​ This infographic looks at how marketers are capitalizing on March Madness to build cross-channel engagement.

Microsoft Sway is an app that lets you create storyboards with web content. It’s been considered a more user-friendly substitute for PowerPoint thanks to its accessibility and importing features. Some even lauded it as Microsoft’s response to complaints thrown at the long-standing presentation aid. In this infographic, SlideGenius looks at when to use Sway versus PowerPoint.

When you begin to sound like a robot on platforms meant to be social, it doesn’t take your followers long to take notice. The negative impact can be very harmful to your brand. So, how to avoid social media automation mistakes? By including a human touch on these varied platforms.

The success rate of a website forms is usually determined by the number of conversions relative to the visitors viewing the form and the amount of time that it takes an average user to fill it out.But users mostly find website forms boring and really resent filling them out. Here are a few user experience tips you can use to expedite your web conversion rate through optimizing your forms.

TruConversion has created the following infographic to help marketers walk through the complete process of A/B testing. It provides valuable suggestions for which elements you should test as well as the Dos and Don’ts of A/B testing. [Click image for full size...

If your company doesn’t prioritize top of the line customer service and support, you simply won’t stay afloat. Here’s 9 horrible customer service phrases that pressure cook problems, and what to say instead. Remember, when assisting a disgruntled customer, don’t dwell on the problem. Instead, focus on finding a solution.

Outside of a website’s earnings, there are countless factors that make a website more or less valuable. Each of these factors can be classified into one of four categories: risk mitigation, growth prospects, transfer-ability, and verifiability.

Seeking to uncover what it means to lead a creative life, online portfolio platform Format surveyed over 2,000 people as part of its talented community on their daily habits to create this “day in the life” infographic. The step-by-step guide shows how today’s photographers, designers, illustrators, artists, filmmakers and other creative pros spend their time.