The use of videos for marketing gets more important every year. With the arrival of 5G and more broadband connections available, customers are used to seeing more videos every day. From streaming offers to ubiquitous product videos, the moving pictures are offering a lot of opportunities.
Search engine optimization is not a one-time project, but a long-term process. The techniques and strategies that work today, may not necessarily work tomorrow and it is, for this reason, one needs to be up-to-date when it comes to SEO. The following infographic highlights the most common SEO mistakes that you need to avoid at all cost.
Email marketing success often depends on when you send your messages. When it comes to making your subscribers open and read your emails, timing plays a crucial role. So, that being the case, start scheduling your email for the right time to have a massive influence on the campaign’s productivity.
B2B lead generation involves collecting the information of the potential customer, such as company name, email, contact number and other details so that marketers can connect with these high-end customers at the right time. A right lead generation process is the fodder for producing a good number of sales in any B2B organization. This infographic explores some B2B lead generation statistics via email marketing.
Content marketing is a critical element of B2B marketing. Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships. Many key B2B content trends that have been highlighted within this infographic, which outlines a range of important considerations for your approach to content marketing.
In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results. Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you are bound to achieve exceptional business results.
Recently Facebook has been accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of fake likes has further made Facebook a minefield for retailers. Retailers must understand that Facebook is designed for peer-to-peer communication among users. They must adapt strategies to drive word-of-mouth brand promotion and convert their buyers into social brand ambassadors.
Novel Coronavirus or Covid-19 is devastating many countries, businesses and lively hoods. From panic buying to layoffs, it has had varying impacts. From a search perspective, we can take a deep dive into the data that is coming through and analyse the impact it is having on various industries. For example, it is no surprise that most people would agree the travel industry has been hit the hardest with all the travel bans and restrictions.
emailexpert recently ran a US consumer sentiment surveys around the general feeling towards email marketing in the current Covid-19 climate. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed . The first results came back from the US. The survey has shown a clear divide in how email marketing efforts during the crisis have been perceived differently not just by the sexes but by age as well.
Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging. Video has the power to bring people together, to engage and teach them, to create cultural conversations. That’s why savvy digital marketers know video is a crucial component of a broad content strategy.
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