Marketing Infographics

Using the metaphor that “your business is like a tree,” then one must consider that it is only as sturdy as its roots. Businesses can’t branch out until they know how strong their foundation is, especially when your tree is built upon social media – an ever changing and increasingly important element in today’s marketing.

Good infographics do not come easily. In fact, I see more “bad” infographics come across my desk everyday than good ones. It takes careful planning, a tightly knit team or professionals, great data and superb designers to pull off an infographic that will attract eyeballs time and time again. So here is an infographic on making good infographics.

Who doesn’t love a good infographic? Ever try to create one on your own? Unless you’re a Photoshop ninja, it can be a daunting process. This infographic from presents a simple 3-step guide to creating your first infographic – perfect for first-timers whether they have a huge budget or no budget at all.

This infographic looks at digital marketing, examining the online assets you can use to connect with your customers, including web sites, SEO, content creation and more.

Google+ is more than just Google’s answer to Facebook. It’s no longer the “ghost town” many have perceived it to be, with over 500 million users. Plus, there are a myriad of benefits of Google+ for business. Check out this infographic to learn 7 benefits your business could be reaping from Google+.

This infographic has been lovingly crafted by the team at Graphitas to share our accumulated knowledge and experience of how the positioning of elements on a webpage affect their impact. It is packed with pro-tips and a simple narrative to aid web designers in the creation of websites that POP.

Trade shows – aka “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Signworld Display Wholesale examines five of them.

Everything seems to be going up these days. Superbowl ads are no exception. With a 30 second commercial spot during the 2013 Superbowl going for over $4 million dollars, one has to ask themselves is it really worth it? Yes for some while no for others. This infographic takes a looks at the winners and loser.

When it comes to consumer choices, they want two things at the same time. They want to have as many options as possible, but at the same time to be able to decide what to buy as easily as possible, this is called the paradox of choice. Want to know more about how we make choices and how it affects marketing? Check out the infographic below presented by Best Psychology Degrees.