Marketing Infographics

Vertical Response just wrapped up a survey asking almost 500 of their small business customers how much time and money they spend on social media. They asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, they wanted to know what tasks take the most time, and what platforms small businesses are most active on. They also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.

Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy.

There have been over 500 updates in Google algorithm since the beginning of the year and still counting. Thanks to Google’s Panda updates alone some of businesses reported up to $6 million of losses and up to 75% decrease in their SEO visibility. This means that a lot of SEO efforts that you are so eagerly pushing forward are worthless unless you’ve built a solid foundation to weather any changes in the algorithm.

Landing pages on a website can be compared to multiple branches on a tree in the sense that they help shape and define a website. Here are 7 deadly sins from that must be avoided at all costs, especially if you don’t want to lose potential website customers.

Like a secret agent’s toolkit, the Marketing Nation brings together everything a company needs to drive their marketing platform success. It combines the ability to exchange best-practice programs with a robust community for sharing ideas, along with a growing army of consultants and experts, a broad ecosystem of verified partners, and thought leadership and knowledge from experts.

Inbound marketing continues to gain huge popularity, but most of the information on the subject focuses only on inbound marketing, and neglects to identify how inbound can work seamlessly with outbound or traditional marketing to achieve even greater results. Modern Marketing Partners calls this the Inbound/Outbound Marketing Process and has put together the following infographic that illustrates the inter-relationships of many elements of the marketing mix.

Responsive web design is a technique used to build websites that allows the same website code to be accessed across all devices at a single URL. This design approach ensures that no content is ever inaccessible to a mobile user and provides a streamlined user experience on any device. The following infographic shows how responsive web design can help hotels stay connected to guests.

Inbound marketing is a powerful tool for helping businesses to generate leads. By combining compelling online content with strong calls-to-action, businesses can build trust among prospective clients and convert prospects into leads. As powerful as inbound marketing tools are, these new techniques represent a significant shift in how businesses ‘sell’ and generate ROI.

The following is a neat social media optimization (SMO) periodic table from InMotion Hosting. Simply click on the image itself to see the full size version and then see if it does not prove to be a handy resource for your SMO campaigns.

The following infographic by 3D Issue highlights some of the key trends and predictions in digital publishing. It’s been a fast changing environment in recent years with many developments and this looks set to continue.