Marketing Infographics

Landing pages on a website can be compared to multiple branches on a tree in the sense that they help shape and define a website. Here are 7 deadly sins from that must be avoided at all costs, especially if you don’t want to lose potential website customers.

Like a secret agent’s toolkit, the Marketing Nation brings together everything a company needs to drive their marketing platform success. It combines the ability to exchange best-practice programs with a robust community for sharing ideas, along with a growing army of consultants and experts, a broad ecosystem of verified partners, and thought leadership and knowledge from experts.

Inbound marketing continues to gain huge popularity, but most of the information on the subject focuses only on inbound marketing, and neglects to identify how inbound can work seamlessly with outbound or traditional marketing to achieve even greater results. Modern Marketing Partners calls this the Inbound/Outbound Marketing Process and has put together the following infographic that illustrates the inter-relationships of many elements of the marketing mix.

Responsive web design is a technique used to build websites that allows the same website code to be accessed across all devices at a single URL. This design approach ensures that no content is ever inaccessible to a mobile user and provides a streamlined user experience on any device. The following infographic shows how responsive web design can help hotels stay connected to guests.

Inbound marketing is a powerful tool for helping businesses to generate leads. By combining compelling online content with strong calls-to-action, businesses can build trust among prospective clients and convert prospects into leads. As powerful as inbound marketing tools are, these new techniques represent a significant shift in how businesses ‘sell’ and generate ROI.

The following is a neat social media optimization (SMO) periodic table from InMotion Hosting. Simply click on the image itself to see the full size version and then see if it does not prove to be a handy resource for your SMO campaigns.

The following infographic by 3D Issue highlights some of the key trends and predictions in digital publishing. It’s been a fast changing environment in recent years with many developments and this looks set to continue.

Web design covers many different skills and disciplines which are used in the creating and maintaining of the websites. Web graphic design, authoring, interface design, inclusion of standardized code and proprietary software, SEO and user experience design are the different areas of web design as you will see in this infographic.

If you’re like most marketers, you’re probably following the latest trends regarding “new school” inbound content marketing. While inbound marketing is something that should not be ignored, it’s important to not get caught up in the hype and to disregard existing marketing channels that have been proven to deliver a tangible return on your investment.

When buyers have a plethora of information at their fingertips to help them make a purchasing decision, how do you keep your website and brand top of mind? In such a competitive online landscape, you have less than 8 seconds to make an impression before a potential customer leaves your website. However, retargeting can give you a second chance at a first impression.