Marketing Infographics

Web design covers many different skills and disciplines which are used in the creating and maintaining of the websites. Web graphic design, authoring, interface design, inclusion of standardized code and proprietary software, SEO and user experience design are the different areas of web design as you will see in this infographic.

If you’re like most marketers, you’re probably following the latest trends regarding “new school” inbound content marketing. While inbound marketing is something that should not be ignored, it’s important to not get caught up in the hype and to disregard existing marketing channels that have been proven to deliver a tangible return on your investment.

When buyers have a plethora of information at their fingertips to help them make a purchasing decision, how do you keep your website and brand top of mind? In such a competitive online landscape, you have less than 8 seconds to make an impression before a potential customer leaves your website. However, retargeting can give you a second chance at a first impression.

It seems every so often, another person or group will make the claim that “SEO is dead” or that “SEO is dying” and yet it continues to live on, despite the claims and allegations. This infographic from SEO Book highlights the various types of people who have claimed SEO to be “dead” for the last decade. But is it true? Not really. In fact, even after the social media ponzi scam imploded, SEO is alive and kicking!

Inbound marketing is one of the best and authoritative forms of marketing strategy online and infographics are a fantastic vehicle to present the information in an interactive form. However, many folks are over doing it poorly. In the following infographic by Neo Mammalian Studios, they present a somewhat sarcastic tribute to all those designers who keep on making low quality data visualizations over and over again.

The features of a good landing page are defined in the following infographic, which points out the weak and strong points of a web page.

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

One Productions’ infographic illustrates a simple 3 step video marketing process to help you target your desired demographic by harnessing the power of online video production and the right social media channels for your brand strategy. The infographic provides some of the key reasons why video is so important to your business right now, and it lays out a simple 3-step process to start you on your path toward online video marketing success.

The following infographic from ABC Copywriting contains pretty much everything you need to know about the copywriting process including the elements of copywriting, how to grab their interest, how to turn features into benefits and much more.

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites where advertisers pay the publisher (typically a website owner) when the ad is clicked. Check out the infographic for effective tips to optimize your PPC campaigns including selecting an advertising platform, doing proper keyword research, testing different ad copies, optimizing landing pages and lot more.