Marketing Infographics

Inbound marketing is one of the best and authoritative forms of marketing strategy online and infographics are a fantastic vehicle to present the information in an interactive form. However, many folks are over doing it poorly. In the following infographic by Neo Mammalian Studios, they present a somewhat sarcastic tribute to all those designers who keep on making low quality data visualizations over and over again.

The features of a good landing page are defined in the following infographic, which points out the weak and strong points of a web page.

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

One Productions’ infographic illustrates a simple 3 step video marketing process to help you target your desired demographic by harnessing the power of online video production and the right social media channels for your brand strategy. The infographic provides some of the key reasons why video is so important to your business right now, and it lays out a simple 3-step process to start you on your path toward online video marketing success.

The following infographic from ABC Copywriting contains pretty much everything you need to know about the copywriting process including the elements of copywriting, how to grab their interest, how to turn features into benefits and much more.

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites where advertisers pay the publisher (typically a website owner) when the ad is clicked. Check out the infographic for effective tips to optimize your PPC campaigns including selecting an advertising platform, doing proper keyword research, testing different ad copies, optimizing landing pages and lot more.

The following is a very interesting case study Bit Rebels conducted into the ROI (return on investment) for infographics. No doubt, we’ve seen a major increase in infographics over the last year or so. And that increase is either because people are getting more lazy about creating good content (although a lot of work goes into a good infographic) or they are simply great marketing tools. What do you think?

While marketers have been hearing about the importance of mobile marketing for years now, the exponential growth of mobile user and available devices over the past 12 months has really made mobile marketing a necessity today. Even Google is encouraging website owners to create a mobile version of their websites now.

Dot Com Infoway (DCI) has recently unveiled its latest infographic which puts the spotlight on one of the most recent and advanced techniques used in the web design industry. Titled “Responsive Web Design: A Paradigm Shift in the Industry”, the infographic provides insights on the concept of responsive web design and the reasons for its rising popularity.

This infographic by Cool Cat Casino depicts how the best product placements in movies and TV shows have been done over the past few years. In some examples they even tell you about the outcome.