Marketing Infographics

The following is a very interesting case study Bit Rebels conducted into the ROI (return on investment) for infographics. No doubt, we’ve seen a major increase in infographics over the last year or so. And that increase is either because people are getting more lazy about creating good content (although a lot of work goes into a good infographic) or they are simply great marketing tools. What do you think?

While marketers have been hearing about the importance of mobile marketing for years now, the exponential growth of mobile user and available devices over the past 12 months has really made mobile marketing a necessity today. Even Google is encouraging website owners to create a mobile version of their websites now.

Dot Com Infoway (DCI) has recently unveiled its latest infographic which puts the spotlight on one of the most recent and advanced techniques used in the web design industry. Titled “Responsive Web Design: A Paradigm Shift in the Industry”, the infographic provides insights on the concept of responsive web design and the reasons for its rising popularity.

This infographic by Cool Cat Casino depicts how the best product placements in movies and TV shows have been done over the past few years. In some examples they even tell you about the outcome.

The following Marketing Week Live survey from Nimlok was developed to help better understand the secrets to a successful trade show. The infographic highlights that through combining striking stand design and cutting-edge digital innovation, an impact can be created to engage the shows visitors. Additionally, the infographic reveals statistics and opportunities for anyone planning an exhibition in the future.

Guest blogging is a link building and brand building technique used by online marketers for the purpose of spreading awareness of their company, promoting their names or increasing their search engine rankings by contributing engaging content to 3rd party website owners. In exchange for the content, the guest blogger can receive credit via a hyperlink, publicity or both. In the infographic below, you the step by step to becoming a guest blogger.

The infographic from Pivot Conference 2012 displays a case study that demonstrates the great divide between social marketers and consumers. For example, 76% of marketers feel they know what their consumers want while only 34% have actually asked. These and additional statistics in the infographic below.

Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little like figuring out whatever happened to Jimmy Hoffa.

This infographic suggests seven reasons why search engine optimization and social media marketing is a much better way to build an engaging audience and promote your business than using ye olde static paper directories. A city at best got to see your listing in an old fashioned paper directory, however if your site and hosting are set up correctly the world will now be able to find you on search engines like Bing and Google.

Freelancers and agencies spend a lot of time figuring out how much to charge, but not how to present their fees to clients. Research shows that the right presentation can result in more projects being approved with more revenue for each project. Bidsketch proposal software proves this point in the following infographic.