Marketing Infographics

One Productions’ infographic illustrates a simple 3 step video marketing process to help you target your desired demographic by harnessing the power of online video production and the right social media channels for your brand strategy. The infographic provides some of the key reasons why video is so important to your business right now, and it lays out a simple 3-step process to start you on your path toward online video marketing success.

The following infographic from ABC Copywriting contains pretty much everything you need to know about the copywriting process including the elements of copywriting, how to grab their interest, how to turn features into benefits and much more.

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites where advertisers pay the publisher (typically a website owner) when the ad is clicked. Check out the infographic for effective tips to optimize your PPC campaigns including selecting an advertising platform, doing proper keyword research, testing different ad copies, optimizing landing pages and lot more.

The following is a very interesting case study Bit Rebels conducted into the ROI (return on investment) for infographics. No doubt, we’ve seen a major increase in infographics over the last year or so. And that increase is either because people are getting more lazy about creating good content (although a lot of work goes into a good infographic) or they are simply great marketing tools. What do you think?

While marketers have been hearing about the importance of mobile marketing for years now, the exponential growth of mobile user and available devices over the past 12 months has really made mobile marketing a necessity today. Even Google is encouraging website owners to create a mobile version of their websites now.

Dot Com Infoway (DCI) has recently unveiled its latest infographic which puts the spotlight on one of the most recent and advanced techniques used in the web design industry. Titled “Responsive Web Design: A Paradigm Shift in the Industry”, the infographic provides insights on the concept of responsive web design and the reasons for its rising popularity.

This infographic by Cool Cat Casino depicts how the best product placements in movies and TV shows have been done over the past few years. In some examples they even tell you about the outcome.

The following Marketing Week Live survey from Nimlok was developed to help better understand the secrets to a successful trade show. The infographic highlights that through combining striking stand design and cutting-edge digital innovation, an impact can be created to engage the shows visitors. Additionally, the infographic reveals statistics and opportunities for anyone planning an exhibition in the future.

Guest blogging is a link building and brand building technique used by online marketers for the purpose of spreading awareness of their company, promoting their names or increasing their search engine rankings by contributing engaging content to 3rd party website owners. In exchange for the content, the guest blogger can receive credit via a hyperlink, publicity or both. In the infographic below, you the step by step to becoming a guest blogger.

The infographic from Pivot Conference 2012 displays a case study that demonstrates the great divide between social marketers and consumers. For example, 76% of marketers feel they know what their consumers want while only 34% have actually asked. These and additional statistics in the infographic below.