Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side is responsible for creativity, while the left side handles the details and implementation. In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you?
Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. In this infographic, Marketo presents a visual overview of what a CMO needs to know about inbound marketing.
Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The following infographic, published by Marketo, provides the scoop on what’s hot and what’s not in content marketing.
Countless numbers of website have been recently hit by the Google Penguin update. For many, the “Penguin recovery process” is something they must now thing about. There are several options for Penguin recovery and the following infographic by Submitinme.com may help.
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. This is a major mistake, especially when it comes to marketing your business. This LinkedIn Basic training infographic provides the tools necessary to best utilize the site for all your business and personal marketing needs.
The following infographic, published by Simpli.fi, describes how search retargeting is a valuable strategy and provides bullet points for running a search retargeting campaign.
Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly. This infographic explores geo-marketing, why it matters, and how it can be used to grow your business. This infographic briefly explores geo-marketing, why it matters, and how it can be used to grow your business.
In marketing, it is well worth the time to learn how women use the internet and how that information can help you in positioning your product or service and in return help you to increase your conversions. This infographic explores some ways of effectively marketing to women online.
Landing page optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. In this infographic, landing page optimization is first defined followed by illustration of the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.
Marketing automation is about more than just email marketing. According to Gleanster survey results, 43% of top performers are actually utilizing marketing automation to automate the lead life cycle. This infographic from Act-On takes a look at this in further detail.
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