Marketing Infographics
Is Content Marketing Traditional Advertising’s New Rival?
Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The following infographic, published by Marketo, provides the scoop on what’s hot and what’s not in content marketing.
Google Penguin Fever: The Recovery
Countless numbers of website have been recently hit by the Google Penguin update. For many, the “Penguin recovery process” is something they must now thing about. There are several options for Penguin recovery and the following infographic by Submitinme.com may help.
LinkedIn Bootcamp: Basic Training For The Personal Marketer
LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. This is a major mistake, especially when it comes to marketing your business. This LinkedIn Basic training infographic provides the tools necessary to best utilize the site for all your business and personal marketing needs.
Search Retargeting: Where Intent and Reach Collide
The following infographic, published by Simpli.fi, describes how search retargeting is a valuable strategy and provides bullet points for running a search retargeting campaign.
Geo-Marketing and Why It Matters
Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly. This infographic explores geo-marketing, why it matters, and how it can be used to grow your business. This infographic briefly explores geo-marketing, why it matters, and how it can be used to grow your business.
Ways of Marketing to Women Online
In marketing, it is well worth the time to learn how women use the internet and how that information can help you in positioning your product or service and in return help you to increase your conversions. This infographic explores some ways of effectively marketing to women online.
Landing Page Optimization
Landing page optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. In this infographic, landing page optimization is first defined followed by illustration of the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.
Lead Lifecycle Analytics
Marketing automation is about more than just email marketing. According to Gleanster survey results, 43% of top performers are actually utilizing marketing automation to automate the lead life cycle. This infographic from Act-On takes a look at this in further detail.
Leverage Yourself as an Expert by Using Social Media
Conduct some research on the most well known people in your field or industry and they probably all have one thing in common: They voice their opinions on and off the Internet and have publicly displayed contact information on one or more social media platforms. The following infographic looks at how one can leverage themselves via social media.
UK SEO Agency 101
As the world of SEO changes, so do the agencies that provide internet marketing services. Browser Media decided to document how things were shaping for the UK SEO industry in 2012, at a time when SEO seems to be changing forever.
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