The B2B Digital Landscape: No Longer Business as Usual

How do B2B suppliers stay on their A-game in B2B marketing today? Well, it’s much more complex than ever as new digital methods and media have completely changed B2B buying behavior. For a look at the digital patterns and preferences of today’s business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into the following infographic.

The Journey of a Product

The life cycle of a product begins well before the item lands on store shelves. Check out the following infographic from Suddath to find out more about the journey of a product, from inception to delivery.

Employee Engagement and Recognition

Employee engagement is a key factor on the success of a company. It drives employees to be more productive and ultimately happier at the workplace. One of best ways to engage employees is by recognizing their efforts, but sometimes it can be tricky. Here is an infographic that explains the importance of employee engagement and why it’s essential for a great company culture and team happiness.

Time (On Hold) Is Money

Here is an infographic showing the cost of leaving customers on hold. It shows statistics on how long people are prepared to stay on hold, what their preferred hold options are and what the consequences can be of not meeting expectations. The graphic also highlights the importance of keeping hold of existing customers and the probability of selling to a new prospect vs an existing client.

Cyber Threats To Your Business

This infographic covers some interesting data about the topical concern that is cyber attacks. The graphic outlines some key statistics which may shock but it also suggests areas where small businesses can improve on in order to prevent a cyber attack damaging their business.

Generation X vs Y vs Z Workplace Edition

Generation gaps can cause a variety of problems in the workplace. To make sure you create a common ground you need to find out all you can about the different generations that can be found in the workplace. For successful business operation, read this interesting infographic by Next Generation Recruitment and find out everything you need to know.