Metaphors Mean Business

In a world of high tech gadgets and cool apps, one of your most effective tools for getting results from others is the cost-free, overlooked, underutilized metaphor – a figure of speech as old as Aristotle and as modern as the computer. Our brains are wired for images and metaphors are images in words that pack an instant punch with listeners. In this infographic, discover the metaphor-mind link, when to use metaphors, how to create them, and which power communicators use them all the time.

Make What You Say Pay – With Metaphors

Close business faster, simplify complexity, shape perceptions, even change the world. That’s the power found in metaphor, a tool as old as Aristotle and as new as the Internet. In this infographic, discover why people’s brains crave metaphors, why metaphors trump straight information, the ten times you need a metaphor in business, and the three steps to metaphor creation. Become a Master of Metaphor today and change the outcomes you seek forever.

How to Choose the Best Event Planner

Planning an event isn’t an easy job. It could be a wedding, conference, or seminar; no matter the affair, it involves a lot of money, time, and organization to get the job done successfully. The following infographic sheds light on choosing the best event planner in the business, the facets to consider while planning an event, and how to go about hiring a professional.

The Lifetime Cost of Wearing Glasses

So you wear eyeglasses to read, drive, and see the world around you, but most don’t know that you don’t have to pay top dollar for high quality frames. There are less expensive places for you to buy your glasses. If you pay retail prices for designer frames and lenses, you’re going to spend hundreds more dollars than you need to on each pair, which will add up to a lot of money over your lifetime.

Facing The Facts: The Ritualization of College Substance Abuse

While alcohol and drug use have received great attention throughout college campuses, it seems that there exists very few resources for students to gain awareness of this rising trend, and further find support where it is needed. As a result, Turning Point has conducted comprehensive research to assess just how detrimental college addiction is, and how recovery and education can still be achieved simultaneously, with the proper attention and treatment.