Public relations promotes communication between a business and its consumers, which in turn establishes a mutually beneficial relationship between two parties. While PR appears to have received a complete transformation, it’s not surprising that its main goal – to persuade and build trust- remains intact. To prove you that, here’s an infographic that traces the history of PR.
Content is the driving force behind all campaigns be it SEO, paid search or social media. However, there is always a debate as to which is better – long form or short form content. To help solve this dilemma, here is an infographic from Capsicum Mediaworks that explores how content length affects SEO and conversions.
Viral marketing is a business strategy and the reason behind the humongous success of various brands. If you’re planning to create a viral marketing campaign, here’s an infographic by Shiprocket that includes the things you need to know to have a successful viral campaign.
If you are looking to promote your business using the Internet, then Facebook and Google are the two names you cannot afford to ignore. Facebook’s monthly active users was 2.23 billion in the second quarter of 2018. Google is the world’s leading search engine with more than 75% search market-share. This infographic provides an overview of the differences between the 2 platforms.
It’s been a few years coming, but voice search is no longer a thing of the future. With tech powerhouses like Amazon, Google and Apple working hard to make it happen, voice search readiness is more important than ever – especially for local businesses. In this infographic, AdviceLocal explains how to get local businesses voice search-ready.
Mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks. This is excellent for marketers since it increases the value of the advertising that gets through. In the following infographic, learn how businesses can utilize mobile marketing to their advantage.
For decades, marketers have followed the stages and tactics associated with the traditional marketing funnel. This funnel is a model that breaks down the various stages of a customer’s journey with a particular product or company, and was originally developed back in 1898. The funnel begins with leads entering a stage of general awareness, and ends with those leads converting into customers. But as marketing efforts have shifted to focus on digital and mobile efforts, the original marketing funnel concept has had to shift as well.
Even meticulous SEO marketers can make some disastrous mistakes that can significantly affect their a web site’s rankings and traffic. In the following infographic, the team at Rockon I.T looks at the top 10 SEO blunders to avoid in 2019.
The field of advertising as grown over the years as new technology has come on the scene. However, television advertisements remain a staple in advertising strategy. Good commercials are great ways to create your brand’s image and become recognizable among customers. Memorable commercials can stay with customers for years.
There is a common misconception to measure almost everything within a service desk. There is no one-size-fits-all approach for every business. This infographic explores what organizations are actually reporting on and how often, how they produce reports, and what they do with this data. This will enable us to understand whether the organizations could be reporting more efficiently and focus on how to gain the most value from metrics.
