Content marketing is an important part of any business overall marketing strategy. Measure the effectiveness of your content marketing efforts with these five essential metrics compiled into the following infographic.
It’s an uphill process to keep up with Google ranking factors, as their algorithm seems to be evolving on daily basis. But this can be a cakewalk if you keep your SEO strategies updated and also compile with all on page/off page SEO elements. Learn more in this infographic.
Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages – which also has an online directory, however with a ton of useful additional information about a business. In the following infographic, AdviceLocal explores online directories.
Emailing has become one of the most efficient ways to market your brand into the hearts and minds of your target audience as it gives you the freedom to personalize your pitches. It also contains the required amount of formality which is one of the key ingredients while approaching a new business entity.
What makes a local business successful? It’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or hire a service. The sheer volume of competition today makes it harder and harder to convert consumers into customers. To overcome the competition, local business owners need to implement digital marketing strategies like local SEO.
According to experts, the marketing trend that undoubtedly will mark 2018 will be the mobile-first approach. The strategies should focus on the exponential growth of consumers whose main consumption device (even the only one) is the smartphone or the tablet. In the following infographic, discover 9 mobile marketing trends that will define 2018.
This infographic by the team at video production company Toast, looks at some of the video production gear being used today and compares it to kits that have been used in the last few years.
Designing a website is one thing, but designing a website to drive conversion is a completely different challenge. Designing a landing page and Call-to-Action (CTA) for a website is one of the most difficult tasks for marketers to figure out because each element included in such a crucial page can affect whether a visitor will stay or leave.
Did you know that social media giant Instagram has over 800 million users? That means a lot of images and videos! But more interestingly out of this 800 million, 80% of accounts follow a brand or business making Instagram a great and underrated marketing opportunity. If you have been looking at ways to increase your visibility on Instagram, here is an infographic that explains how to do so.
