Measuring ROI for social media programs can be a difficult task for marketers. While marketers are increasing resources to different social platforms, there remains the struggle to determine whether these investments are worth it. The following infographic offers tips and techniques that will help you know whether your social efforts are increasing revenue or whether it’s time to step up your game.
Inbound marketing is a new form of pull marketing that has taken the business world by storm. Here are the latest Inbound marketing stats, compiled by Rockon I.T, that prove why it is more effective than traditional marketing.
Every brand wants to bring a particular emotion and hence use a specific color to win their customers’ hearts. But color psychology is not as simple as it sounds. Picking the right color may be considered based on the above guidelines but importantly, how your brand impacts the customers’ lifestyle matters the most. This infographic will help you choose the best suitable color to effectively connect the target audience with your brand.
If you are looking to get extra links for your website then you will appreciate this infographic from the folks at the web directory Jasmine Directory. The piece will teach you all about reaching out, the skyscraper technique, submissions, the best web directories and how to create something link worthy.
The team at Discount Displays wondered if would be possible to measure the success of an advert on television and came up with the idea of measuring a campaigns success by comparing stock prices on the day of release, against the stock price a week later. Some interesting results were discovered and are outlined in the following infographic.
Email marketing is an extremely valuable way to connect and learn about your customer base. Studies show that consumers prefer emails because they are a less urgent form of communication that puts no immediate pressure on the consumer to buy. And since customers feel less defensive, it makes email communication a fantastic way for your business to connect.
94% of B2B professionals can all be found at one place. LinkedIn holds the potential of bringing undeniable results to the lead generation process of your business. If you are a B2B marketer, it can be the #1 B2B social media platform to reach the right audience and to generate quality leads. In this infographic, explore the best LinkedIn posting practices that generate quality B2B leads.
Data-driven marketing is the solution to the chaos. Many marketers have already started investing in it. Here are some eye-opening stats to take you through the future of data-driven marketing in an infographic by Thomson Data.
Social media is a useful platform to create brand awareness and cultivate brand knowledge to people. It is also a platform that can have adversely affect businesses. Read this infographic from RiseSmart about the impact of negative social media on employer brand.
There are many working parts to a great functioning website, and the list can be overwhelming. So to break it down, here is a list of the top 70 features every small business website must have and compiled them into an infographic to help you understand what they are, and what are the best practices in modern small business web design.
