Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand. Your business logo font is just like your signature. When it comes to your business brand, your logo typography reflects who you are and what it’s like to work with you.
Exploratory testing can be difficult when you don’t know how to test…or who to test for. Fortunately, CrossBrowserTesting has crafted the quirky personas that will help you navigate your web application. Follow along on a safari ride through the jungle as we identify the user needs you should be testing for.
When launching their products in the marketplace, new business owners are faced with many challenges. With the marketplace being more competitive than ever, new business owners need to find a way to target their audience and present their product in a way which will attract customers. Well established brand identity can be the key for finding a place in the sun.
One of the things about indie game developers is that while they may be great at developing a challenging, yet user-friendly game or an exciting storyline, they aren’t very good at marketing. If you’ve had difficulty marketing your indie game, you may be doing it wrong. The strengths of your game can easily sell themselves, but if no one is aware of your product.
Gone are the days when marketers use to seek out customers with cold calls, trade shows and print and TV ads. With the cost of traditional marketing increasing and the effectiveness decreasing, it is hard for traditional marketers to generate the ROI that their business expects from them. This is why traditional marketing methods have taken a back seat lately and has given way to new marketing method known as Inbound marketing.
A recent study by Facebook reported that users were able to increase traffic from their own platform by a whopping 250%, simply by using clickable social cards. Thanks to a a service called AnyImage, you can begin creating your own cards in just a matter of seconds (for free). They have even created a useful infographic to explain exactly how AnyImage works.
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience. Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots, compiled in the following infographic from LogoMaker.
Your mobile website needs to have an edge in the competitive smartphone international industry. Be creative and provide your visitors with the option to use your mobile website in their preferred language. Learn how language is an integral part of a user’s online experience with this infographic on how to market your mobile website internationally.
Every four years, designers from host countries around the world create a new logo for the Winter Olympics. These logos must to represent the spirit of the games, highlight the winter season, and reference the host country’s unique heritage. What should be in a logo like that?
Viral marketing, as we know it today, has evolved over time. And thanks to researchers like Jonah Berger, we know how. The facts they have uncovered after studying the science behind virality help us understand what makes some content pieces tick. To sum up the works of viral scientists like Jonah, and to help lay foundation for your next digital campaign, OutGrow has created an infographic which tries to explain virality.
