Growing and Sculpting Your Link Portfolio

You have just developed a terrific website for your new product, yet how do you use SEO (search engine optimization) tools to get your brand in front of the correct audience? Link building and outreach marketing are two trends gaining popularity that let you maximize your results without maxing out yourself. Once you identify prospects, look at that website’s community and conversations and develop link partners.

What Colors to Use on Your Website

Did you know that the color of your website matters? Yes, you can attract people by complementing your site with appealing color combination. It’s important that you choose a color that can convey your brand’s message. Here’s an infographic presented by Utah Sites that can help you decide what color to use on your website.

9 Ways to Make Your WordPress Website Faster

Did you know that visitors will probably leave and never come back if your website takes to long to load? The good news is that there are many ways to speed up your slow website. Consider deleting unnecessary plugins, cutting down on your images, finding a good hosting company, minifying your codes, optimizing your database, and even having your Wordpress application professionally managed.

Logo Design Trends: As Seen in Famous Logo Redesigns

Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, the team at LogoMaker looked at the logo redesigns of big brands. By choosing subtle design changes, you can maintain the essence of your brand while adapting it to modern tastes. If you’re thinking about updating your logo, consider using some of these design trends.

Pointers for Planning a Successful Webinar

Preparation is a critical step in any type of campaign, including hosting webinars. To produce a successful one, you need to lay out all the steps leading to the actual event. It might be tempting to jump straight to the promotion stage, especially if you have a winning topic and a celebrated speaker, but no excuse can justify skipping the planning part. Without a solid plan in place, you may run the risk of delivering a lackluster presentation that will only prove to be a waste of time, effort, and money.

6 Effective SEO Secrets

SEO is constantly changing because major search engines also update their algorithm causing your ranking to shift from time to time. There are few SEO secrets you can use, though, to keep you afloat in this highly competitive marketplace. Check this infographic presented by SEO National.

The Cost of SEO: Bring It In-House or Use An Agency?

In the last 15 years, digital marketing and SEO have gone from obscure to recommended to mission critical. As businesses have learned this, an important debate has begun—do you hire full-time digital/SEO people, or do you outsource to an agency? The following guide is designed to help marketers everywhere understand the costs and capabilities of agencies versus in-house teams.