Logo Design Trends: As Seen in Famous Logo Redesigns

Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, the team at LogoMaker looked at the logo redesigns of big brands. By choosing subtle design changes, you can maintain the essence of your brand while adapting it to modern tastes. If you’re thinking about updating your logo, consider using some of these design trends.

Pointers for Planning a Successful Webinar

Preparation is a critical step in any type of campaign, including hosting webinars. To produce a successful one, you need to lay out all the steps leading to the actual event. It might be tempting to jump straight to the promotion stage, especially if you have a winning topic and a celebrated speaker, but no excuse can justify skipping the planning part. Without a solid plan in place, you may run the risk of delivering a lackluster presentation that will only prove to be a waste of time, effort, and money.

6 Effective SEO Secrets

SEO is constantly changing because major search engines also update their algorithm causing your ranking to shift from time to time. There are few SEO secrets you can use, though, to keep you afloat in this highly competitive marketplace. Check this infographic presented by SEO National.

The Cost of SEO: Bring It In-House or Use An Agency?

In the last 15 years, digital marketing and SEO have gone from obscure to recommended to mission critical. As businesses have learned this, an important debate has begun—do you hire full-time digital/SEO people, or do you outsource to an agency? The following guide is designed to help marketers everywhere understand the costs and capabilities of agencies versus in-house teams.

Google SEO Ranking Factors & Promotional Strategies for 2017

In the following infographic, you can be certain to gain a well-rounded overview of just what the state of SEO is at present, coupled by statistics that prove their respective impacts. It also takes the liberty to expound on tips and strategies that you shouldn’t hesitate to incorporate into your website-building and optimization campaigns in order to set your website up for success not only in 2017 but for the many years to come as well.

Get the Most Out of Your Influencer Marketing Campaign

Influencer marketing has become one of the most effective ways to grow brand awareness and sales. Ensuring that campaigns benefit both influencer and brand isn’t easy, which is why contacting an influencer marketing agency can help to achieve the best result. This infographic proves just how driven influencer marketing agencies are when it comes to ensuring that your campaign is the best it can be.

Construction Logos: What Makes a Great Design?

The 2016 Construction Marketing Outlook Survey found that 84% of construction professionals planned to increase marketing tactics. Whether that’s through building a website, posting on social media, or redesigning signs and business cards, you need a logo to build your brand. FreeLogoServices has reviewed construction companies big and small to find some design best practices.

Keyword Research: Still Kicking and Very Alive

Sometimes, it’s easier for a camel to go through the eye of the needle than nailing the right keyword to further your research. That’s when you need to understand the hacks of keyword research to put you in the spotlight of search results. The following infographic takes a in-depth look at keyword research.