10 Things You Need to Know About Logo Design

Whether you call them tips, tricks, rules, etc. these are the things you need to know when designing a logo. A logo should be a marketer’s best friend. Logos help build trust with customers. A great logo can persuade them to buy products/services. However, bad logo design and turn them away forever.

The Infographic of All Infographics

Infographics are a great way to share information with your audience, as the pictures are more easily digested by the human brain. Quality content is at the center of any good content marketing strategy. With that in mind, here are some tips on how to make your infographic design brilliant.

Website Architecture Issues Checklist

The back-end architecture of your site can make or break your website’s performance in the search engines. Site architecture can account for about 30% of a successful SEO campaign and easily account for 100% of a website’s lack of performance. Without a solid site architecture and proper architectural implementation, your website can end up with a number of performance-killing stumbling blocks.

Future of Mobile Marketing

Text Messaging or SMS (Short Message Service) has come a long way since the first short message was sent back in 1992 from a computer. Fast forward twenty three years to 2015 and text messages are involved with our everyday life, whether it be contacting your friends, appointment reminders or special offers from your favorite brands. With over 7 billion mobile subscriptions roaming the world, here is a brief history of the SMS.

Segmented Emails Is What The Future Holds

Segmented emails are taking over. Segmented emails are tailored to specific customer characteristics, behaviors or stages in the customer life-cycle and provide the recipient with relevant and useful information. Therefore, as data shows, segmented emails are better received and show better results. Check out this infographic to see just what a difference segmented emails can make to your email marketing performance in 2016.

The Roadmap for the Remarkable Marketer

By discovering the difference between a typical marketer and a remarkable marketer, you can embark on your own remarkable journey. As you’ll discover, all truly epic marketers persist in challenging limitations. This infographic aims to be a roadmap for the remarkable marketer.